Being hired to shoot a project or expedition requires that you have the whole package– excellent photos, attitude, personality, discipline — but when it comes down to it, the first thing a client will look at when doing their research is something that many photographers neglect: the web site. It needs to be flawless. Why, then, are photographer web sites notorious for being so bad?
If it seems like I spend a lot of time thinking about photography web sites, I have a good reason: along with my work as a photographer, I also work as a web developer for the University of Colorado in Denver.
Web sites have a lot of impact today. Thanks to technology and the Internet, the world feels significantly smaller than before. No longer do you have to be tied down to a specific region to land a job there — or anywhere. In lieu of your paper resume, you can now offer a URL. In the absence of an interview, your web site can speak for you. And just as crucial as a first impression can be, your web site should serve as the equivalent of a professional, well-rounded, and well-dressed introduction. A bad first impression — in person and on the web — is hard to forget and even harder to redo.